Re:Wait, I don't get it... (Score 1)

I would say it breaks down depending on how bad the ads are. Example; I installed Rainbow Six: Lockdown. I knew it wasn't going to be very good, I played the demo, and read the reviews, however, I owned all the others, and thought maybe it would at least provide me enough fun to justify the $30 I paid for it. By mid way through the first level, the same one from the demo, I had seen so many adverts for "The Hills Have Eyes" that I exited, uninstalled, and sold the game. If there had been one, or if it had been something in the context of the area I was supposed to be immersing myself in, I would have been 'likely' to continue to play. If there were ads during level loads, i would be 'indifferent' as I have to stare at something. -Cliff