Comment Re:or: "Test on low exposure customers"... (Score 1) 123
This image of "poor" slum dweller is out of touch with reality. Did you ever read the NCAER survey of consumers in India? Who buys the most expensive jeans? Answer: Slumdwellers. Why? It is durable. Why would they want to use banking services? Saves time that they can use to earn wages. If you are earning about Rs 100 a day and wasting time going to the post office to deposit the money or send a money order to your parents, you would probably save at least Rs 25 for your time.