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Comment The real reason (Score 1) 450

Apple doesn't care if anyone buys their $10k smartwatch. They've made a few of them, for the purposes of it being a real thing, and if some idiot buys them great.

The reason the $10k Apple Watch exists is to make the rest of us think we're buying the cheap version of the premium product. It's to position our minds into thinking we're wearing something that's already a high-class brand.

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