Comment Old guy here ... (Score 1) 519
I am from an age when advertisement blocking wasn't dreamed of, let alone possible. I remember when sites used to run tons of animated GIF ads and could support themselves on ad revenue alone. I didn't begrudge them this; I was dirt poor, and it was the only way I could get content and services.
Two things that emerged are what are driving ad-blocking and killing ad-based revenue:
-- Bulk reselling of "anonymized" data which can accurately fingerprint a specific user and/or device simply by device configuration and browsing habits (and, if you believe the hype, by typing "fingerprints").
-- Advertisement placement auctioning: the advertising companies' system of being able to auction a specific client's advertisement space in the browser on the (supposedly) relevant page.
These wouldn't even be so bad if:
-- advertisement data collected were "opt-in" and incentivized. Instead, it isn't even opt-out, and the "incentive" given to people is to use "free" services which allow companies to collect even more targeted data from customers (effectively turning them into the product, rather than the target).
-- the advertising auctions (which are entirely automated and are supposed to occur during the short period during page load) weren't intentionally lengthened to allow for profitable bids every time, but at a cost to the user visiting the site, more often than not blocking other page elements from loading while advertising connections are "loading", but not really, just delaying the page until someone meets their price and then releasing the stranglehold on the legitimate process of loading the webpage.
Ad-blockers damage both of these tactics by not letting browsers even accept connections to known ad servers. It isn't really that people are more savvy about privacy, although a growing number are, especially with all of the data breaches happening with the various companies holding this aggregated information about a great many people. It is more that their web functions better without interference from advertising.
Anecdotal and personal experience has taught me that ad-blocking on all pages, even those to whom I would actually want to receive advertising revenue through my efforts, speeds my pageloads up. One good example of this is http://mangastream.com/ . Whitelisting their pages in my ad-blocker plug-in made reading a manga nearly impossible (pages taking 1-3 minutes to load). I had to block ads on that site again in order to read a flippin' manga!
People aren't flocking in droves to ad-blocking because they don't like the ads. Most couldn't care less about ads.
People don't want to have to wait on content they want to read or view just because ad companies hold sites by the nuts for the privilege of being able to show content to consumers without directly charging them.
Advertisement itself needs to change, or it will cease to exist specifically due to the way it affects the medium that carries it.
Two things that emerged are what are driving ad-blocking and killing ad-based revenue:
-- Bulk reselling of "anonymized" data which can accurately fingerprint a specific user and/or device simply by device configuration and browsing habits (and, if you believe the hype, by typing "fingerprints").
-- Advertisement placement auctioning: the advertising companies' system of being able to auction a specific client's advertisement space in the browser on the (supposedly) relevant page.
These wouldn't even be so bad if:
-- advertisement data collected were "opt-in" and incentivized. Instead, it isn't even opt-out, and the "incentive" given to people is to use "free" services which allow companies to collect even more targeted data from customers (effectively turning them into the product, rather than the target).
-- the advertising auctions (which are entirely automated and are supposed to occur during the short period during page load) weren't intentionally lengthened to allow for profitable bids every time, but at a cost to the user visiting the site, more often than not blocking other page elements from loading while advertising connections are "loading", but not really, just delaying the page until someone meets their price and then releasing the stranglehold on the legitimate process of loading the webpage.
Ad-blockers damage both of these tactics by not letting browsers even accept connections to known ad servers. It isn't really that people are more savvy about privacy, although a growing number are, especially with all of the data breaches happening with the various companies holding this aggregated information about a great many people. It is more that their web functions better without interference from advertising.
Anecdotal and personal experience has taught me that ad-blocking on all pages, even those to whom I would actually want to receive advertising revenue through my efforts, speeds my pageloads up. One good example of this is http://mangastream.com/ . Whitelisting their pages in my ad-blocker plug-in made reading a manga nearly impossible (pages taking 1-3 minutes to load). I had to block ads on that site again in order to read a flippin' manga!
People aren't flocking in droves to ad-blocking because they don't like the ads. Most couldn't care less about ads.
People don't want to have to wait on content they want to read or view just because ad companies hold sites by the nuts for the privilege of being able to show content to consumers without directly charging them.
Advertisement itself needs to change, or it will cease to exist specifically due to the way it affects the medium that carries it.