Re:Good for The Office, good (?) for NBC (Score 1)

ABC (owned by Disney, who through Pixar has a relationship with Steve Jobs) was the first to offer TV video content on the iTMS. This is pure speculation, but I'm guessing either:

a) during negotiations--before the video store was unvieled--Apple told NBC that they were talking to other networks, and they might want to get onboard early.

b) after NBC saw what ABC/Disney had done, they figured they'd better get into the ballgame.

However it happened, I'm sure they're glad they took the leap.