Re:Why do this? (Score 1)

The competition is not between AMD/Intel, HP/Dell, or MSFT/Linux. The competition is between PC and CE. The PC industry will do what they perceive as necessary to bring "premium" content into PCs so that they remain relevant. At the same time, everyone is trying to get into the CE space to hedge their bets, but most of these companies are still trying to protect their cash cows.