I'll add a little perspective on the actual buyout. In 2003, Paul Allen decided he no longer wanted to play with TechTV and decided to sell it. At that time the network was in the red and was starting to stagnate in the number of homes it was in at around 40 million. They needed to improve programming and get into mor ehomes, but as an independent channel they couldn't get into more homes without leverage. So Paul wanted to get some money back and the execs wanted a partner that could help get them into more homes. To improve the programming they hired Greg Brannan, former Programming Director at E! Entertinment Television.
It took a year (and some) to finally find buyers. In that time, the programming began to get better ratings. The INternational arm of the channel was profitable. The Web arm of the company was breaking even and the TV arm of the company looked to get into the black within a year if all went well.
However, the sale privce of the company was still based on the prospectus issued by Paul Allen's Vulcan Ventures over a year ago. Fox, Universal, EchoStar, Sony and Comcast all expressed interest. At one point it was rumoured that Sony was a go and would buy the channel in order to take advantage of the control room's ability to launch other channels. However the deal did not get done and Comcast eventually won out. They got the network at a very afordable price.
Comcast handed the property to G4 for evaluation and eventual merger. G4's CEO brought a team of G4 execs to San Francisco to meet and discuss integration. Greg Brannan proposed several schedules that involved taking the best of TechTV and G4 and creating one network. The recommendation was to keep the TechTV brand because of its successes so far that G4 did not have.
On the web side of things we recommended keeping techtv.com and its 2 million plus monthly uniques. We would create show sites there for any G4 shows and integrate them into the TechTV.com infrastructure. Our engineers recommended keeping the co-lo and Sun servers as G4 only had two or so Windows boxes to run their site which had monthly uniques in the hundreds of thousands at the time.
G4 left with all our feedback and cam eback with the decision that they would offer 100 or so people of the around 300 at TechTV jobs in LA. The Screen Savers, X-Play and Unscerwed with Martin Sargent would continue as originally produced shows. A couple of acquired shows liek Invent This and Anime Unleashed would go on as well. However the schedule would remain largely G4 shows. The website would be G4TV.com and run out of LA and work off the existing servers plus some added capacity. The Web staff would be cut from around 40 people at TechTV to 17, including 4 or 5 existing G4 employees. Of the entire TechTV Web staff, one graphic designer from TechTV moved to LA. Overall around 80 TechTV staff took jobs at G4.
Within one month the Web traffic was cut in half. Within a few months, Unscrewed was canceled and many TechTV folks were laid off. Within 6 months G4 dropped TechTV from the name and changed The Screen Savers to Attack of The Show. The CEO of G4 eventually left the network and a new staff has taken over and tried to move the network to a more mainstream male audience, hence the star trek and man show.
It was not a happy time for TechTV staffers by any stretch, but some good TechTV folks still work at G4.
-Tom Merritt, former executive producer, techtv.com
