Comment Re:The internet was destroyed a bit before that (Score 2) 153
It's pretty easy to trace the events which destroyed search, useful content. genuine engagement and the subsequent timeline. Broadly speaking it's 2007-2008. Google acquired DoubleClick and monetized YouTube. Concurrently, you had a populist presidential campaign legitimize Twitter which allowed it to shift from entertainment for people with poor attention spans into a new and media giant.
Google and other peer search quality didn't immediately suffer. There was sufficient inertia and hysteresis to hold it as largely functional for the next 2-4 years depending on what you were using it for, but easily by 2011-2012 you can start tracking stories and discussions about, "Why has Google search started to suck". In fact Gemini will give you a shockingly honest set of answers if you just make that your search, "stories from 2012 about why does google search suck".
Reddit and Discord have emerged as winners in social media knowledge forums due to appealing to the worst common denominators, mob morality, and petty tyrants running fiefdoms.
Google and other peer search quality didn't immediately suffer. There was sufficient inertia and hysteresis to hold it as largely functional for the next 2-4 years depending on what you were using it for, but easily by 2011-2012 you can start tracking stories and discussions about, "Why has Google search started to suck". In fact Gemini will give you a shockingly honest set of answers if you just make that your search, "stories from 2012 about why does google search suck".
Reddit and Discord have emerged as winners in social media knowledge forums due to appealing to the worst common denominators, mob morality, and petty tyrants running fiefdoms.