The car is not compliant, that's why they are offering returns & payouts. It makes no difference if people care about compliance or not, it is legally required to be compliant in order to be on the road, period.
Then, if people choose to get a fix they will be left with a car that is less powerful, because that's how the cheat mode worked. People will end up with a worse car than they bought, and that's why they are offering compensation payments.
But don't let the facts get in the way of a whinge!