Re:brand strength (Score 1)

I love my iPod but one of the big reasons is the huge selection of add ons and accessories. I would be much more likely to look at other brands if they had that also. Of course, it would have to be a top quality device to make me give up on my iPod. I think people would consider the alternatives if they had more to offer. That said, I don't think it is going to happen anytime soon.