This will probably get me downvoted as a troll but I've begun to drown out the following:
1. New Moon Formation/Age Theory
2. New Dinosaur Extinction Theory
3. New Asteroid On Possible Future Collision with Earth Estimations
4. New Solid State Physics Miracle that Promises Amazing Possibilities 100 Years in the Future.
They just seem to disappear and are never heard from again or become part of the background noise of science.
Plus licensing, future plans(they would try to keep the IP that they want to keep alive in the long term fresh in the public's memory), avoiding having to test 300 games on this machine (even though it is an emulator) etc etc