So this is just lossy compression implemented in hardware?

If the solution involves changing people's behavior (arguably impossible anyway), why not teach people to not be dicks instead?

Using the numbers on the article, each of the 4.8 million employed people who will see the movie will play hooky for the full day.

So, if I want to go to a 7pm showing, I'll be costing my company my time for the whole day?

Something smells a little fishy..