Comment Re:So what? (Score 4, Interesting) 34
As the spouse of a designer who has been on numerous re-brand, better brand, update the brand etc. campaigns I can tell you that the decision doesn't come from designers. The design team will literally be swamped with managing every existing product launch, update, news cycle, etc. Their design team doesn't need to find work, I bet money on that, but someone else thought this was an important move and thus a re-design happens.