Very black.

... the effect it has on one's imagination. On a subconscious, subliminal or primal level. It has to trigger basic instincts like the fight-or-flight mechanism. Do that, and your attempt at horror is a success.

Speaking of horror and horror games I have published an original horror game involving zombies, mad scientists and Things Man Was Not Meant To Know. If you have any interest in those kinds of things, or Rogue-likes, check it out.

Dead By Zombie:
http://zodlogic.webfactional.com/deadbyzombie
There's a free demo for the Mac. If you like the demo, you can also buy a license to upgrade to a Premium version with more game play and a larger world.

Mmmmmm, tasty brains....

Mike Kramlich
Principle Mad Scientist
ZodLogic Games