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Comment Re:Who cares? (Score 1) 399

The problem with engineers and scientists is it's pretty easy to get stuck on details. (Feature lists, etc). It's the strength of Apple's marketing that has made then a success. People buy the iPod vs. potentially better players because they know that the iPod exists, and they know the exact colors that are available for the nano.

Not only that, but looking back at Apple advertising (not the Mac vs. PC stuff, but stuff really associated with products), they probably got the Ph.Ds of advertising. For example:

I. iPhone commercials which in a minute or so:
      A. Teach how gestures work. (To the layperson, gestures only became "intuitive" after the commercial showed them in use.)
      B. Show core features of the phone, such as email, gaming, calls, mapping, photos, screen unlock, accelerometer.
II. iPod commercials. (at least the early ones. Current ones are more along the lines of Cola commercials reminding that it still exists and there is yet another yearly upgrade.)
      A. Brief glimpse of iTunes, drag and drop play list.
      B. Firewire syncing play list in a very short amount of time.
      C. Scroll wheel and how to use it.

I just don't see other competing devices advertised as widely or as well.

For example:
I. Other cell phones
      A. It's the carrier advertising the phone, and they only focus on carrier specific features like # of SMS, # of minutes, weekend/evening minutes, rollover.
      B. Hardly ever shows the phone in use, so people are forced to waste time researching what the phone can do.
II. Other media players
      A. I don't see Zune commercials anymore. And the ones they had were shitty. I didn't know the details of their subscription model until that one person I know who has a Zune mentioned how the subscription plan worked. (10 songs permanently gifted per month) And since "squirting" was supposedly the killer featuer, it should have been a centerpiece in all of the initial Zune ads. And if the feature wasn't really advertiseable, then they should have never ever mentioned "squirting" until it could be advertised.
      B. Does anyone else advertise?

As much as I like to trash talk advertising and sales people, I believe Apple's success boils down to smart advertising of reasonable products. A lot of other companies forget to tell people what the hell they're delivering, and they need to find marketing people who can come up with competitive advertising.

Programming

Submission + - What's it like for a developer to go into sales?

An anonymous reader writes: I've worked for a single, very large technology company since graduating from college in '89. My degree is in Computer Science, and I wrote everything from embedded machine code for big iron to applications with Smalltalk. I'm still in development, but since'99 my programming tasks have been replaced by project management, some customer-facing work (technical-ish presentations, demonstrations, training, etc), helping our marketing people position my team's work, and other things that programmers generally don't like to do.

I find that I enjoy the broad, technical perspective that comes from working in the field, and I'm thinking about moving out of development and into technical sales. Moreover, I've interviewed several techies in my company who are now in sales and all tell them they love it. Several have reported that a techie can make more money in sales. But I have several reservations: I am an introvert and a full day of face-time can really sap my energy, many sales people I've worked with are "sharks" (which I simply cannot be), and I don't like the idea of putting part of my salary at-risk.

Are you a former developer who went into sales? If so, what were your experiences like from a professional and personal perspective? What advise would you give to a developer considering a new career in sales?
Desktops (Apple)

Submission + - when Macs break

cyber-dragon.net writes: "I have long been a staunch supporter of Apple and Macs, bordering on but not quite a fan boy. My recent experience with trying to bring them into my department at work has been dissapointing. We had a Mac Pro (the big quad processor monster) die after four days. Ok, it happens, everything else has worked flawlessly. I even delt with the inevitable teasing about the siny new Mac being a lemon.
Well after almost four hours dealing with Apple Care, three hours dropping off and picking up my computer at different stores as per thier instructions trying to get this done quickly... I am beginning to wonder if Apple really wants business customers to rely on these machines. Much as I may dislike Dell like the rest of you... when my Linux box died it was fixed in four hours and I spent maybe 20 mintes of my time setting up the repair. I have spent seven hours of my time so far on this Mac and it still will not power up. Is this just me or have other people lost critical business machines to the depths of Apple Care inefficiency and lack of business level support?"
Encryption

Secure Private Key Storage for UNIX? 95

An anonymous reader asks: "Microsoft Windows, from 2000 forward (except ME) offers secure certificate and private storage at the OS level in what is called a protected store. Offline, it's encrypted by a combination of the user's password and a session key stored on the filesystem. When the OS is running, the private keys stored are available to the logged in user, optionally encrypted with another password. The keys are stored in protected memory, so no applications can access them without going through the Microsoft CAPI calls. This code also is FIPS 140-1 level 1 (the best one can get for software cryptography modules) compliant." Does any other OS provide this kind of feature at the OS-level? If so, who? If not, why?

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