Confident Branding (Score 1)

And just to show how confident they are of their search offering, they're staying away from their usual safe, blatant branding such as "MicrosoftSearch.com", and are going with the brand name "Microsoogle.com". ("Just a bit of whimsy, a silly word we thought of, no special reason; we could call it anything and the users will still love it", one Microsoft spokesperson said, when asked about the etymology.)