Do I skip the ads? (Score 1)

Nope. See, what I do is I mute the TV and read between each segment of the show I'm watching. It's actually easy to do this since the channels usually follow a predictable pattern when it comes to the ads; there's always an ad about the channel itself before the show starts again. All I have to do is give the TV a glance every 45 sec. or so and I don't miss my show while being able to do some reading on the side.