Comment Obvious explanation: encryption (Score 4, Informative) 251
I can't believe that in all those comments nobody mentioned the most likely reason for those numbers:
Encryption.
Most of the P2P traffic will be Bittorrent. All popular bittorrent clients allow to use encryption and random ports to prevent traffic shaping. Encrypted torrent traffic can - to my knowledge - not be detected by the ISP and is most likely counted as normal traffic in the mentioned numbers.
Maybe encryption is not very mainstream yet but the hardcore users will always enabled it (even when their own connection is not limited) because it will result in better speeds. So every encrypted gigabyte they used to download normally affects the numbers twice: it's one less gigabyte of counted P2P traffic and one more gigabyte of counted normal traffic.
On a sitenote: this is also the solution for those affected by traffic shaping: tell you torrent client to encrypt the traffic at all times and watch your speed go up.