If Apple is BMW, you can be Porsche.
This isn't the point of Android. The point of android is to have high end, and inexpensive low end handsets. Google wants more people using smartphones...which means they want to drive the price down with a large range of handsets.
If Apple is BMW, Android can be Porsche, Ferrari, Toyota, Kia, Honda, etc....
How would putting them flat against the roof help when the entire roof gets blown off the house? This isn't unheard off...
I just checked http://www.britannica.com/ and get:
HTTP Status 404 - /
type Status report
description The requested resource (/) is not available.
If you fail to plan, plan to fail.