Comment Re:Before the flames begin. (Score 1) 366
Advertizers pay for the commercials and air time, regardless if I, or anyone else, watch them or buy their product.
This is not correct. Broadcasters and cable channels sell "eyeballs," not airtime. When an advertiser buys time during a show, the network/station promises to deliver a certain number of viewers. If the network fails to deliver that number of viewers (measured through ratings data) they must give the advertiser another commercial (for free). This is called a "make-good."
This doesn't impact your point about having the choice to watch/not watch a commercial, but I figured I'd set the record straight for how ad time works.