Price points to me are irrelevant and should be for any semi-intelligent buyer. Look at the product, look at the price and see if it's worth it. I'd be happy to pay $200 for a game that was worth $200. BF4 however I doubt I'll pick up even at $10 as that series (and CoD) have been downhill since BF1942 and CoD4. However I'm not naive enough to think that most people will take that stance. Many people happily go to get fleeced at a local, highly over priced store rather than shopping for physical copies online, or getting a digital copy - ie. steam specials. The more EA gets hammered pulling silly stunts like this the better it'll be for gaming as it's bound to sink in sooner or later that they're being idiots. "Here's the same thing we sold you last year, but you get to pay an extra $10 on top of what you paid last time, whooooo!!!"

The two main courses now of action seem to be: the media companies start offering media in a reasonable format in a reasonable timeframe at a reasonable price, or they lobby government and pursue backroom deals. The first is supported by many and has been proven to work fairly well with PC games by Valve with Steam, and iiNet has said it would be happy to help with this. The second however is much more in character, despite having been proven fairly well to not work.

No one expects admin as a password anymore so I use it for all my accounts - easy to remember and great for the ego. nimda is a close second or 12345, works great for luggage security.