All culture, everywhere, everywhen, has been about celebrity. It has never been otherwise. The Greeks fawned over philosophers who in turn accepted paid philosophizing gigs. Roman gladiators had endorsements and groupies. BCE China had emperors, courtiers, bureaucrats, entire classes of people who were fawned over and obeyed without question. There has never been and never will be a time when the average person on the street has any personal independence in his or her life.
This feigned or mistaken indignance over supposedly increasing state powers or the failings of modern pop culture is just sorely misplaced. There's no loss of privacy, there was never any privacy to begin with. It's just that now, the spread of information access to the masses give some awareness of the situation.