Comment Re:I don't understand (Score 2) 93
Because they want to see this product/vision brought to market with an actual purchasable thing?
Traditionally, start-up funding would be by wealthy entrepreneurs, investors/venture capitalists, or maybe just the founders running up credit cards and loans at their bank. This way, they have a vehicle for funding new ideas to make them real. Sounds good to me, especially because it's completely self-contained to the people who directly choose to involve themselves.