So, the Philips Hue is not an advancement in UX as it takes such a deeply ingrained idiomatic interface as the light switch and makes it more complex, adding another layer of control. Flip the switch and nothing happens. Oh, it was already on? Flip it again, grab the phone, adjust the light. Not what I call an improvement. Yes, it can change colors. Wow! So can a whole host of other technologies. Is it $5 per bulb or less? If not, then I don't want it. I have 27 bulbs within my current view in my small apartment. Does it work with my existing switches? All my lights already have switches on the walls. The starter kit is $200 for three bulbs. Sorry, I don't see that as any major UX improvement.