In my opinion its more of a "as long as we use coal we might as well try to make it as clean as possible". "Clean coal" is better than dirty coal... Even if its still dirty.

Why do tickets for some sports teams sell on the open market for many times their face value? Because some people believe it's worth an insane amount of money to get them. Good games will command good prices. If a developer makes a truly good game, he can charge a fair price for it and receive it (I usually don't pay $50 for a game, but if it has an amazing demo and good reviews I'll go for it once in a while).

...that's how Dunkin' Donuts gives it to me. I get coffee from there. A lot. What can I say, I appreciate the public safety discount :).