...they would realize they have the one thing everyone wants: eyeballs. Don't alienate those extra eyeballs, figure out how to better monetize them INDIRECTLY. Pandora and Spotify have paved the way. Even YouTube is setting a trend with how advertising can co-exist with streamed content. Have ad-free and ad-supported content. Let people share their account, but tie those shared accounts to ad-supported content. And, look, I get there are still challenges...I don't have all the answers to how to ensure it's a clean break between ad-free and ad-supported. But, if they rip the bandaid off and block sharing, watch the "subscribers" drop like a rock. And, loss of eyeballs/customers is something wall street does not respond kindly to.

Let's move the clock back again. That will show them!

Funny, the first stage of NASA communicating that we have, in fact, discovered life on other planets is to communicate the need for a methodology to communicate that we have, in fact, discovered life on other planets. This is because, the primary motivation to spend the time and energy (and money) to develop a methodology like this would be to experience an event that created an "oh shit" moment. For example: "oh shit, aliens exist. How do we communicate this? We need a methodology!"

We don't need "pills" when we will have microscopic robots that can battlebot bad bacteria and win every time.