$20K+ and there's no 4K content? Yeah, that makes lots of sense. Still no standard broadcast TV @ 1080p, although Directv has some ppv movies at that standard. I just cannot for the life of me figure out how this makes any sense for the companies involved - let alone the consumer. All we need is an additional consumer movie disc format, ughh. How about getting everything up to 1080p standard before we look too far ahead?