(Disclaimer: I had my fingers in that pie.)
But can we really? Do we expect our old and frail citizens to achieve what we typically can't, namely tame our ill-behaving devices? Think about it. When those wonderful "things" are bored from talking grandpa into taking his medicine they help other people with running a DDoS. And while doing that they conveniently forget what they were supposed to do for grandpa. I for one am not looking forward to all those sad news items about dead bodies in "modern" homes.
Why do I have to read about other people's pedestrian shopping problems on a "news for nerds" site?
..because it assumes only rational agents.
The first sign of maturity is the discovery that the volume knob also turns to the left.