This article and summary are coming to conclusions that are completely false. This stupid little port is just a USB variant, and the only reason Apple has even acknowledged it is that only certain connectors can be used on the ends of "MFI" certified products such as cables and accessories. They in no way intend to put this connector on the iphone, but it is in wide enough use that they dont want to exclude someone already making a product that uses one from paying them that sweet MFI license fee.
The MFI program itself is and has always been the reason to hold back from a USB-C phone; it makes huge revenue for them. With lightning they have leverage to force the MFI licensing. If it becomes valuable as a brand/mark on its own and consumers look for it when choosing accessories then maybe they can safely switch to USB-C.
The problem is that the grey market is so accessible that genuine licensed products have trouble competing even if they make a superior product and follow all the rules. The whole thing is locked into a catch-22 where consumers appear to want the change but are also the obstruction to making it, at least from a business perspective.
I can tell you though that based on the quality spread I've seen with USB3, HDMI, DisplayPort junk that's out there now I would be very delighted to see some kind of consumer-oriented quality standards program emerge. I won't buy 10GbE cables that arent properly tested and certified and these new consumer standards are all equally demanding.