The letters M, I, and T go a long way (Score 1)

Ambient is another company just like Color Kinetics that is using their MIT pedigree to make their simple technology seem a lot cooler than it actually is, and charge accordingly. Ambient puts hobbyist-class devices in IDEO-class packages and calls them "revolutionary" products, while Color Kinetics attempts to convince us that mixing RGB LEDs using pulse-width modulation is somehow worthy of a patent (their patents actually cover a theater lighting networking protocol). If only I had a Brass Rat on my ring finger, perhaps I could sell you a nifty color-changing doohickey for hundreds of dollars!