Submission + - 7-Elevens become Simpsons 'Kwik-E-Marts' (yahoo.com)
caffiend666 writes: "According to a yahoo News Article: Some 7-Elevens are being rebranded into Simpsons 'Kwik-E-Marts' . "The Fox/7-Eleven deal is an example of a practice called reverse product placement. Instead of just putting products prominently in a movie or TV show, fake goods move from the screen to reality.... In some cases, 7-Eleven has contracted with manufacturers of similar products to make their Kwik-E-Mart counterparts.... " Customers have "been looking at Squishees and KrustyO's and Buzz Cola for years and have never been able to put their hands on it,...But they won't find Duff beer, the brand chugged by Homer Simpson. The movie will be rated PG-13, and selling a Simpson-themed beer "didn't seem to fit," said Rita Bargerhuff, a 7-Eleven marketing executive. "That was a tough call, but we want to make sure it's considered good, responsible fun."" WooHoo"
