I love end users that choose to go with free AV. They get infected and I make money. I am a self employed network engineer / admin. I do not support home users. I have over 30 businesses I support in my area and have had a few try and go the free route. It is like the old Fram oil filter ads; "Pay me now or pay me later". I recommend Vipre Business Premium to all of the clients I support. For the companies without a server I recommend Vipre Internet Security. The pricing is very reasonable and it doesn't take over your PC like Norton / Symantec and others. They have great English speaking customer service, free version updates as long as your license is up to date, and have reduced my documented virus removal time by over 90%. Yes, this reduces my billable time for the clients, but the confidence they find in the service I provide far out weighs the loss of revenue. I get to keep them as a client, make a small % off the sale of the AV and have maintained a 99% customer retention rate. You get what you pay for. Vipre consistently tests at he top of all AV solutions for response time to zero day infections and over all effectiveness. I am not an employee of Vipre or ThreatTrack, just love their product and the management console for server based networks.