Comment Just squeezing the last drops from the customers (Score 2) 80
I am a owner of a FutureHome Smarthub 2 (soon to be sold), and my home transitioned to Home Assistant a few days ago. I have been following closely the situation for a few months now, including the reactions of the user community.
What is especially worrying is that the monthly fees are only nominally monthly - they are to be paid in advance for a full year. If they had been truly monthly I might have been tempted to test it for a month or two, but with this much money being asked up front I am not only worried about the actual value of the service (am I going to save that much on electricity?), I am worried that so few people will take up the offer that the company will be instantly wiped out.
Among the further genius decisions of new owners, this transition period was placed in July: the traditional Norwegian summer month, when half the country is in Spain or Greece, especially a lot of people with larger homes, children and available income (the key target customer group). A lot of them probably never noticed the change and will come home next week thinking the hub broke.
Now, while the TFA claims the MSRP of the FH Hub is $275, it is actually far cheaper - it is about $100, which means the annual fee is more expensive than the hub.
You need to understand that electricity in Norway is laughably cheap (no matter what Norwegians tell you). Today's average price I am paying is 7.81 USD per MWh, as an example. Electricity is so cheap that Norwegians use it directly for heating (even heat pumps are a dubious economic case). Some, including the guy who built my house, use direct electric heating to de-ice stairs (so that's what I am stuck with).
This means that the savings you can achieve with FutureHome are very limited. My largest successes in cost reduction were using a more careful planner for the entry stair de-icing resistance, which used to run anytime temperatures were low and now only runs when there are the right conditions of temperature and humidity. Electric cars (very common here) can also be scheduled to charge at nighttime, and the same goes for water boilers, with simple timers that can be bought for $5.
So the question FH users have been asking: what exactly am I getting for well over $100 a year? It is very unlikely that you would save that amount of money with the FH hub in Norway.