
Submission + - Google Wallet: The End Of Anonymous Shopping (itworld.com) 1
jfruhlinger writes: "Google today announced Google Wallet, an NFC-base payment system that will allow people to pay for purchases just by waving their phone across a reader. It's the beginning of a future where commercial transactions are "frictionless" and convenient — but it's a future where every transaction can be tracked and data-mined, as Dan Tynan points out. Stores can user information about your Doritos purchases to rearrange their wares; Google could push coupons via its new Google Offers service; your health insurance company might be interested in your sodium intake. Are we ready for the brave new world?"