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Comment Uber needs to create a "win" scenario (Score 1) 154

Uber does a poor job with how they present their pricing. They need to reboot how they present it. You cannot just increase prices, no matter how justifiable it is, without feeling backlash from consumers, because this create a "loss" scenario for them, for which there is no "win" to contrast it.

Uber should increase their baseline pricing 400% and offer a 75% discount during non-surge/off-peak times. They should make sure the consumer is well aware of this whenever they ride. eg: "Fair cost: $80. Off-peak discount: $60. Amount due: $20" This is a win, and will be something Uber users feel good about for 95% of their trips.

During surge pricing, you remove the discount. Now this isn't a loss from a consumer's perspective - it's just "normal" pricing.

Comment Re:What has happened to Slashdot? (Score 1) 425

While Slashdot has certainly been influenced by the Reddit-esque meme generation, it certainly remains one of the better places for well-thought commentary on tech. It's weathered pretty well in my opinion.

Hacker News has defended itself pretty well against this so far. I wonder how much more difficult that will become as it grows in popularity.

Comment Re:What "ass"tounding value (Score 3, Interesting) 43

You clearly have no clue what OpenTable is and what it solves.

It's a seating and reservation management platform - an essential need for the vast majority of non-casual restaurants. It's implemented as a hardware/software solution that they install on premise, so it works without a network connection.

In urban markets, they are pretty much a de facto standard, despite being expensive and archaic. Their website and mobile apps drive so many reservations that restaurant managers are more than willing to pay the hefty fees. Those consist of an installation fee (hundreds $), monthly maintenance fee (hundreds $), and per-reservation fee ($1 - $10 per PERSON).

As a technologist working in the restaurant industry, I really dislike them because both their consumer and front of house software sucks so much. That said, they're a real business, with real revenue, solving real problems, for real customers. So yeah, go make a "website for hipsters" and wait for your $2.6bn payout, since it's so easy.

Comment Re:No. (Score 2, Interesting) 1012

What happened in the 90's would imply that the potential market for currently non-Apple users who want to run MacOS on non-Apple hardware is smaller than the pool of current Apple users who would switch to other hardware if provided an easy route. That means loss of market share in their own market.

I'd wager to say that it's probably not much different now.

Comment No. (Score 4, Insightful) 1012

Apple learned it's lesson in the 90's when it licensed MacOS. While the hope was that the licensees would expand MacOS market share, it instead only whittled away at Apple's own market share. I was an example myself - I have a PowerComputing system lying around somewhere - and it was a sale that would have gone to Apple were they not in existence.

Additionally, as long as Jobs is at the helm, this will never happen. He's made it very clear that Apple doesn't sell hardware or software, but rather the full experience provided by very good integration between the two.

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