My incentive is that I build a better society through responsible disclosure. Morality helps me reach that conclusion.
That's you though with your morality. There are plenty of skilled people out there who don't care about building a better society or who have different moralities. There is no one "right" morality. I think your fallacy is believing that you hold a universal world view.
After all, many friends fuck their friends' wives, so after a couple of generations, they are all a happy family.
Is there something you would like to talk about?
Loan-department manager: "There isn't any fine print. At these interest rates, we don't need it."