Developer count is not what matters. Linux has plenty of great developers. Marketing is what's missing to Linux today.
Sadly, if you google "Ubuntu Marketing", you land on an empty page (https://wiki.ubuntu.com/MarketingTeam/News). Maybe someone needs to update Google's index
Everyone here knows that Linux has the technical goods to take on Windows. But the cheerleading is missing. Where are the ads (with or without Jerry Seinfeld) and the glossy brochures at Best Buy?
So yes, Ubuntu being sustainable is a step in the right direction.
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FairSoftware.net -- jobs for geeks by geeks
Interestingly a similar search "Fedora Marketing" points to a much more professional page - http://fedoraproject.org/wiki/Marketing. Anybody at Ubuntu listening?
"Take that, you hostile sons-of-bitches!" -- James Coburn, in the finale of _The_President's_Analyst_