1up reports on comments from Kevin Cloud, co-owner of id, saying that piracy is killing the PC games business. He says that, in most markets, it's hard to sell official products because pirates can beat them to market. From the article: "'It's the primary reason retailers are moving to the console,' Cloud said, continuing on to say that ways to reduce piracy are in the forefront of every PC developer's mind, and citing World of Warcraft's subscription-based nature as an example of a possible solution to the problem."