From the article, "Serdari pointed to two factors motivating Prada's interest in the space industry: to gain access to affluent consumers who are contemplating space travel, and to align the brand with avant-garde thought."
I'm sure Prada was the lowest bidder. They may be doing it at a loss to get people thinking, if you're going to get a spacesuit, it should be by Prada.
If you find a way to do the same thing with less people, you make more money.
... Maybe in some flyover town that is big money...
Yep. Please keep flying over us.
...Problems with MS office is such a 2016 problem...
One of the restrictions was that Artemis had to be build with off-the-shelf technology. That's why they're using shuttle boosters, and apparently, Outlook.
... peer-review will be done *after* publishing, with all article versions being available and linked together...
Another bit of added value is having all the versions of the paper out in the open. Future researches can see the effect of peer-review itself: what did the authors put in or leave out for approval?
Beware the new TTY code!