I dunno if the roku player will actually play towards eliminating the cable television industry but hopefully this device and others services of its ilk will force some changes to the draconian 4 tier system. I refrain from subscribing to cable tv simply because I don't want to support 90% of the programming I'd be purchasing. If I could choose an a la carte type plan that allowed me to buy the channels I actually watch instead of paying for lifetime, MTV, and Fox News; I'd happily pay for it. Until then Hulu can keep me pretty entertained, network news is free, and watching sports gives me an excuse to go to the pub.