Will you be sharing the raw results of the survey, in, say, a week's time? I'd really like to see, for example, the percentage of people who prefer the new layout. I hope we don't just get a bland "we are using your feedback from our survey to make further enhancements to the UX".

WTF?? Why are you even on this thread if you don't know what the redesign is designed to achieve? How can you expect to respond to people here if you don't know what the objectives are? It doesn't bode well for the site, if the owners haven't bothered to communicate their objectives with their employees.

Perhaps you could list the benefits and features of the new site compared with the existing one? Currently all I can see is acres of whitespace, very restful I'm sure, but if I wanted that rather than comments, I could just open about:blank ...

It's also similar to the challenge that hopefully the diamond industry will face some day, when synthetic diamonds become acceptable to the idiots that pay for real ones. A bit of a waste of technology, but anything that causes less money to flow into these cesspools of human idiocy the better. But IMO, it won't happen with fragrances, really these companies don't even sell the barest shred of a product, just the image, so tech can't really bring them to their knees. Diamonds and music are different while still relying on sign value - you do get something in the end, and if it serves it's main purpose just as well (looking expensive/sounding cool) then the consumer will probably go to the cheaper source.

Fake diamonds are already here. De Beers are trying to counteract the "problem" by saying things like:

"If people really love each other, then they give each other the real stone," ... "It is not a symbol of eternal love if it is something that was created last week."