Comment Investment Market Development (Score 1) 114
It makes so much sense for the crowd to fund the creator, rather than a publisher who takes on the risk and exerts creative control over your product. Using the right online platform, you can turn your entire consumer base into a focus group that tells you exactly what they want, and even pays for it in advance.
We're returning to a model of creative production based on Renaissance "patronage," but with that patronage distributed throughout the population of individuals who will actually be using the product you produce. There is huge potential here if we can find the right kind of online platform (I do think we need to go beyond Kickstarter's model in the long term).
We're returning to a model of creative production based on Renaissance "patronage," but with that patronage distributed throughout the population of individuals who will actually be using the product you produce. There is huge potential here if we can find the right kind of online platform (I do think we need to go beyond Kickstarter's model in the long term).