Re:BMW does something very similar already (Score 1)

Yep. And if you order from the BMW 'Individual' program, you can specify pretty much *anything* for colors, fabrics, trim, etc. Other manufacturers have similar programs but it's not always well advertised as it's a 'done by hand' thing and the throughput is limited. Where things get dicey is if you want to mod the more important bits of the vehicle, like engine and transmission. Let's say you want something like the M5 engine in a wagon (hey, they used to offer it in Europe. :), you can't get that as a custom configuration in the US because it would require a separate *crash test* for US certification. Most manufacturers aren't going to do that for a one off or (what they perceive) as a low volume option run. It's understandable, but really too bad, as I'm sure there are lots of limited appeal engine/body combinations that could be sold here if only they were economical to be certified. It's *not* a manufacturing thing, just look at the offerings for cars like BMW, Mercedes, and heck, even Subarus in Europe or Japan. Lots more option choices. OTOH, the prices are a heck of a lot cheaper here... I guess I shouldn't complain *that* much.