I think the game / console companies are not considering the upside of resellable games. When a kid on a budget decides to splurge $60 for a game, they do so knowing that they have the option to recover a portion of that money later on. If they love the game they keep it longer if not they dump it. The bottom line is that knowing you can get some of your money back makes it easier to take the risk of buying that pricey item. Imagine buying a new car with a new resell license. The value of the car would be diminished and the confidence to purchase would be lower. Sure Toyota won't make any money if I resell that Camry, but they got more money at sale time because as a buyer I see value in the ability to resell.