Comment It's a control issue (Score 5, Insightful) 295
For the RIAA, this is about far more than money. This is about control. Consider the high-profile members who are so much more than music companies. Sony. Warner Brothers.
This is about control over entertainment. You Tube is a form of entertainment that they simply don't control. They don't produce it. They don't write it. And they don't make money off it. Theoretically, a band could make a hit song that never passed through any of their doors. A person could make a You Tube video so famous that he could achieve status as a director without ever setting foot in one of their offices.
You Tube has the ability to deliver content to every person with an internet connection. Statistically, it is inevitable that eventually a breakout new band or director will arrive through You Tube without any member of the big corporations having their claws in them. For the RIAA this is about the fact that they want to retain control over every note of music you hear. It assures them they will never be caught by surprise. It allows them to stay in the forfront of new trends. It lets them juggle bands, hits, and artists with impunity. It lets them create restrictive contracts that give the vast majority of money from CD sales to them, instead of the artist. It lets them artificially inflate prices and manipulate the market.
That's worth infinitely more than $1 million in proprietary content that they might be losing, if we take the highest number imaginable. That's why they care.
This is about control over entertainment. You Tube is a form of entertainment that they simply don't control. They don't produce it. They don't write it. And they don't make money off it. Theoretically, a band could make a hit song that never passed through any of their doors. A person could make a You Tube video so famous that he could achieve status as a director without ever setting foot in one of their offices.
You Tube has the ability to deliver content to every person with an internet connection. Statistically, it is inevitable that eventually a breakout new band or director will arrive through You Tube without any member of the big corporations having their claws in them. For the RIAA this is about the fact that they want to retain control over every note of music you hear. It assures them they will never be caught by surprise. It allows them to stay in the forfront of new trends. It lets them juggle bands, hits, and artists with impunity. It lets them create restrictive contracts that give the vast majority of money from CD sales to them, instead of the artist. It lets them artificially inflate prices and manipulate the market.
That's worth infinitely more than $1 million in proprietary content that they might be losing, if we take the highest number imaginable. That's why they care.
