Is apple willing to pay the taxes on all that for you? Seriously that gotta be at least 13K in prizes for which the US gov will want ~ 50%. Most companies offer people the prize or let then refuse it all together (this is what "The Price is Right" does). Most people end up turning down prizes because they can't afford to pay the taxes on them. Even if the person has the cash on hand to pay the taxes who is going to fork over 5K just to get a prize. Basically they'd be getting everything at half price. Apple knows this and is using the "prize" as just a publicity stunt..