They should use Web 2.0!! (Score 1)

Put some buttons on the bottom of the remote that allow users to tag each ad they see (Funny, Stupid, Dishonest, Relevant to me, Intriguing, Insightful? Nah). Then tailor the commercials each user gets based both on their own votes and the aggregate data from the entire user base, er, COMMUNITY!!. I know someone already said nobody wants their TV-viewing experience to be interactive, but I think being able to angrily squeeze a button and feel like I'm being heard would give me a greater sense of satisfaction than screaming at the TV (though I'd probably keep right on doing that). As an added bonus, this could put the Nielsen ratings out of business. Oh, and there needs to somehow be a WEB portion, which is the PLATFORM, which uses AJAX COLLABORATIVE MASHUP (any buzzwords I missed?)