Empirical testing with wireless CELLULAR networks can be very tricky; A few things that you will need to keep in mind is that for testing, you want to make sure your transceiver setup is perfectly reproducable; Same card, same ANTENNA, same position of antenna. When performing your testing, your signal strength will depend on several factors: Distance from the site, antenna type/gain, and specifically what sector/node on the site you happen to be on. while driving in a straight line, you may find that you approach steep nulls near the border of a cells sector boundary. Alot depends on the ability of your particular card to handle the handoff between sectors/sites.
Your latency measurements will also vary according to the individual usage of the sector/site that you are currently on, and additionally vary with time and also variable bandwidth allocation to the sites from the main switch.
There are quite a few test sets and software suited that are commercially available and are tailored for this use, and are used heavily by the mobile data/cellular industry in their drive testing and coverage verification methodologies.
Good luck to you on your testing.
--ToO