I think this is a symptom of technology slowing down. They can't make the phone go faster or have a better screen or have a new sensor, so they start doing crap like this. I think now we are at a point with computer technology where we were in 1970 with space technology. We have had decades of rapid progress and we think it will continue into the future indefinitely, but things are about to stagnate in a major way. There is no clear path forward for CPU technology from 14nm. Intel missed a technology generation, extreme ultraviolet lithography is not ready for prime time yet. PC sales are slowing down, phone makers aren't able to come out with anything new or exciting. Winter is coming.