Re:Ads are not necessarily bad... (Score 1)

You wouldn't need that much personal information. Just a bunch of checkboxes like what you have right now in the prefs where you can hide the topics that you have no interest in.

• Hardware
• Software
• Toys
• Books
• Caffeine :-)
• Music

Or perhaps break those down into even more specific categories. By default, you get all ads. Let the user check the ones they are not interested in, perhaps with a limit so you can't check everything. Presto! Slightly more targeted ads without giving up much more personal info other that the fact that I like caffeine! Let Taco do what he wants with that.